Parlour Coffee draws it’s name from the 1920’s parlour rooms in private homes where hosts would entertain guests with their finest crockery, best furniture and maybe some art work. Parlour Coffee adopted this idea into their business philosophy to put up their best coffee and food in a space that is as welcome as it would be in someone’s parlour room.
In order to refresh their visual identity and reconnect with the inspiration behind the name, Parlour requested a new logo and menu design. With a hint of Art Deco and a revised colour palette, the new branding is a modern twist on the sophisticated days of the original parlour rooms. The logo references the existing interiors, incorporating the hexagonal shape of the coffee shop tables.