Art Direction
Illustration
Photography
The Surf Dive ‘n Ski x Yeah Girl limited edition collection showcased four exclusive prints across a range of apparel. Profits from the sale of the collection directly funded the Bowlzilla 2018 women’s prize purse, creating the highest paid equality-in-skateboarding event in Australian history.
The project involved collaborating with Surf Dive ‘n Ski’s in-house design and marketing team to create product stories and develop campaigns that championed equality in skateboarding. Taking care to stay true to Yeah Girl’s authentic representation of women’s skateboarding, the collection was photographed on location with local female skateboarders.
Credits
BTS video:
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